Analysis Of the Marketing Strategies of Apple †MyAssignmenthelp.com

Question: Discuss about the Analysis Of the Marketing Strategies of Apple. Answer: Introduction: The essay gives a brief description of the analysis of themarketing strategies that Apple Corporation undertakes for their products in the last decade. Themarketing strategy is a game plan for a business in order to reach the customers and turning them into potential customers of the products of a company. However, the marketing strategy for Apple Corporation has been empathy. Apple Corporation CEO Steve jobs targets a strategy to bring to the customers smart phones that people think of twice before substituting it. The marketing strategy is something that has set Apple Corporation apart from the competitors and is the reason behind its huge success. There is also description of the current strategies that are to be followed in the release of the 10th anniversary model of the Apple Corporation product. The success of Apple not only lies in its standard designing of its iPhones but at the same time Steve Jobs adherence to the philosophies of the company. Certain strategies are mentioned below that has led to the success of Apple Corporation over the decades. Ignorance towards the Critics This is a common phenomenon amongst entrepreneurs to study the market based on the viewpoint of the critics. Apple Corporation however does not follow such a trend instead the company concentrates more on the development of their products irrespective of the cost. The launch of iPhone is a proof of such instance where critics failed to predict the real scenario of the market sales (Boone Kurtz, 2013). Once launched, iPhone sales shot up to four million units in 2007 in spite of many critical reviews. The figure below shows the increasing trend of iPhone sales for a certain period of time. Transforming the Ordinary into Something Extra Ordinary Most of the marketers consider a particular aspect while transforming their products into something extraordinary. However, compared to common trend Apple Corporation follows a path where it takes into consideration all aspects of the product. Makers of other smart phones take into account a single aspect of the equation while Apples tendency to consider all the aspects of the product have proved to be very beneficial for the company(Montgomerie Roscoe, 2013). While modifying the, Apple made the customers believe that it is a handheld computer with a 3.5 inch touch screen that enables making calls, writing messages and navigating through the music collection. In addition to this, the customer is also ensured adequate battery backup that allows continuous conversation for duration of seven hours with the facility of continuous retrieval of emails. Justification of Price Currently the world that one is living in has become a place where most people are unsure of charging the right price and this has resulted in situations where they opt out of using the pricing strategy. However, Apple is a company that plays completely against such norms. Apple products are priced at twice the prices of their competitors but have recorded a sale of 1.12 million units in October after its launch in 2007 (Choi et al., 2014). This because the company gives a justification of its price by bringing to the customers a Smartphone that is one of its kinds. Speaking the Language of the Audience The customers dont even understand the technicalities of a product but Apple Corporation never underestimates their customers. Therefore the company provides all information related to the products to its customers (Weinstein, 2012). Thus, one close look at the apple page and one will be able to see the product specifications and technicalities attached to the page related to the benefits of the customers. Moreover the technical jargons are mentioned in a manner that everyone can understand. Extending the Experience Apple Corporation has adopted a marketing strategy that ensures a lasting experience which means that their effect does not end with the purchase of the product. The company ensures a user experience that involves every step right from unwrapping to browsing (Kelley, 2016). Moreover, their incredible packaging and brilliant installation also ensures experiences that last for a lifetime. Development of Tribe The fan base of Apple is immense and it tops the list amongst its competitors. Apple knows the fact that they cater to elite class customers and proudly embraces the fact rather than shying away from it. Making a Name for Itself The feel among the customers that Apple wants to create is that they do not own a smart phone but something known as an iphone, a device that is more than what a Smartphone is (Katie, 2012). Even the company is not satisfied with its top position in the market and is therefore looking forward to owning the market through its high end technical products. Apple products with its unique features are considered one of its kinds. There have been various speculations about the launch of the tenth anniversary model of Iphone. However, Apple Corporation is abiding by its marketing strategies for the launch of its new version. Critical reviews and various other predictions are being made about the launch of the new version but the company has decided to remain silent and put an end to the various speculations.There has been predictions about the naming of the 10 anniversary model which could be iphone 7s, 7s plus or 8. Some critics are of the view that it might as well be called as iphone X. However, the company will reveal the reality only after its release. The release date is however kept under wraps. Although people are predicting that the following the earlier trend the release date would be sometime around early September 2017. Apple Corporation is however trying to transform and bring out something extraordinary. Therefore, the design is predicted to be an all -glass model wireless charging. Moreover, the 10 th anniversary product of Apple Corporation will make a switch to stainless steel model from the earlier aluminum construction as per the speculations by the various sources. The model is predicted to have a dual camera and a new processor. Therefore, Apple with bring to its customer a product that will give a justification of the price. There is also speculation that the 10th anniversary model might have IOS 11 software and the display would also increase to 5.5 inch. Although all are predictions but the reality will only be revealed once the product is launched. Thus, whatever is the case but Apple Corporation will not deviate from its marketing strategies. Conclusion: The essay however concludes on the note that there are various speculations about the launch of the 10th anniversary iphone but it is understood that the company will stick to its marketing strategies in the promotion of its future products. There is also discussion about the analysis of the company based on the marketing strategies. References: Alsac-Seitz, B. Smart Apps for Smart Appetites. IDEA Food and Nutrition Tips (Nov-Dec. 2012), 21. Boone, L. E., Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Choi, J., Li, Y. J., Rangan, P., Chatterjee, P., Singh, S. N. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science, 42(5), 545-557. D'Orazio, C., Choo, K. K. 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