Global Marketing Management By IKEA for Expansion in China

Question 1: Critically analyse the macro and micro environment of the market environment in CHINA using appropriate analytical tools Question 2: Develop appropriate marketing objectives and critically analyse supporting corporate and business strategies to support the expansion of the IKEA brand in the CHINA Question 3: Critically analyse the potential Business Model of IKEA and its adaptation for the expansion of the brand in CHINA. In addition, justify the most appropriate application of the marketing tactics that will support the expansion in CHINA Answer: Task 1:Critical analysis of macro and micro environment of market in China through appropriate analytical tools-900 The SWOT (Strength, Weakness, Opportunities and Threats) analysis of IKEA efficiently highlights the micro environment of the company. Details from this analysis are efficient enough to identify the potential factors affecting the business of the company. In order to analyse the macro environment the PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis tool as opined by Li and Yang (2014, p. 4742), is an efficient one. It efficiently brings forth the eminent external factors affecting the business of IKEA in China. Porters Five Forces The potent industrial factors affecting the company are efficiently highlighted by conducting the Porters Five Forces Analysis. As stated by (Porter-Steele, 2010, p. 79), the five major forces of this tool identify and give the details of significant factors that influence on the business conduction of a company in the concerned market. The Porters Five Forces analysis of furniture industry of China points out relevant information as follows: The high Bargaining power of customers indicates the availability of adequate number of furniture organisations in Chinese market (Shi and Smith, 2012, p. 82). The low bargaining power of suppliers on the other hand, identifies the high price sensitivity among the customers of China. This factor accounts for the consideration of the prices of IKEA products to be high in the Chinese market while the same price is considered low elsewhere. The need for large amount of capital investment is a major barrier to entry in Chinese market for most organisations. IKEA however, being a well-established company is expected to overcome this barrier easily. At the same time, it restricts the other smaller companies from entering the market thus, reducing the competition intensity to an extent. However, as asserted by (Agnihotri, 2014, p. 207), there are large numbers of furniture businesses operating in the Chinese market at domestic level. Therefore, IKEA is about to face tough competition from t he domestic companies in Chinese furniture retail market. The analysis highlights a failure of the retail giant Home Depot in Chinese market. There also exists a specific market culture. Thus it lowers the threat of new entrants into the furniture retail market of China. However, the tool pinpoints on the high Threat of substitutes in Chinese market. Existence of fake IKEA stores and ease of copying the products of IKEA by other retailers is an eminent threat lingering over IKEA in conducting its business efficiently in the Chinese furniture retail market. The high Incumbent rivalry evident in Chinese market is a major factor and threat for IKEA. The presence of strong players as BQ and Taobao contributes to the increase in rivalry in the market of China. Jiang et al. (2013, p. 209) argued that there are several suppliers in China market who emerge as the direct competitors of IKEA. Task 2: Developing appropriate marketing objectives and critical analysis of business and corporate strategies supporting expansion of IKEA brand in China IKEA can apply techniques and procedures as Hofstede Index, Psychic Distance Model, Perceptual map on positioning, marketing mix and segmentation to analyse market in China. It will direct the company towards the development of appropriate marketing objectives (Luther, 2011, p. 62). Hofstede Index (Refer to Appendix 1) It indicates that there exist a remarkable distinction in culture of China and Sweden, the home country of IKEA with a highlight on the show-off mentality among people of China. The preferred style and need of furniture differs widely among the 2 countries with China consisting larger families than in Sweden. On-line shopping emerges as a viable scope of business in China where mostly people are busy in work. As stated by Bessant (2009, p. 41), the index drives IKEA towards innovative products through depiction of wide acceptance of innovative items in China with the property of accepting changes very fast. However, a deeper focus is required for advertisement and customer attraction in China than in Sweden due to the lesser fun-loving culture of China. Psychic Distance Model (Refer to Appendix 2) This model identifies the marked language distance between the country of Sweden and China. It drives IKEA towards adoption of Chinese main language Mandarin for its business and marketing operations in China. IKEA can also set the store locations near offices as per the Chinese culture. A major focus on maintaining low price products by IKEA is essential in China due to the unstable economic conditions. The rule of paying 25% corporate tax in China raises the business expense of IKEA in China. However, the company is provided with ample investing opportunities by the Chinese government (Jiang et al. 2013, p. 205). Perceptual map on positioning (Refer to Appendix 3) As per the Perceptual maps of IKEA products in terms of quality and price in different countries, the company can efficiently position itself against its rivals in the respective countries of China, US, France, Germany, Austria and UK. The products of IKEA depict standard quality level in all the mentioned countries. Hence, IKEA stands at a better position than its rivals in terms of quality. However, China being a developing country shows the consideration of prices of IKEA products to be high. It leads to the development of conception that IKEA products in China market can be considered of good quality but highly priced. Segmentation IKEA can segment its target market as per the following criteria of Demography, Geography, Psychograph and Socio-graphic: Corporate and business strategies of IKEA As far as the corporate and business strategies of IKEA are concerned, its corporate strategy of offering low price products with functional and well-designed characteristics poses a challenge to the organisation in face of competition in market. It strategy of global outsourcing is effective in enabling it in cost reduction facilitating international expansion. Its corporate strategy is also effective in attaining low-cost labour and less expensive raw materials by providing scope of long-term high-volume business relationship with the country as is found in Vietnam (Hgevold, 2011, p. 395). Its business strategy of open communication facilitated knowledge sharing, streamlining decision-making, mastering new technologies in furniture production and effective advertising methods enabled IKEA to develop unique competitive advantage over other rivals in the industry. Task 3:Critical analysis of potential business model of IKEA and its adaptation for brand expansion in China with most appropriate marketing tactics supporting the expansion According to Hwang et al. (2013, p. 1506), business canvas model is a tool to create and analyse business models. Most of the company can create this model easily. But the main thing that every company has to make sure is that they must analyze it and update the existing model with due course of time. As per the given case study organization IKEA has also a business model of its own. Customer Segments: The target customer of IKEA is basically the families. The age varies from 30 and 35 and about 70% of their customers are women. Customer Relationship: According to Hgevold (2011, p. 384), IKEA does all the necessary activities to maintain a healthy relationship with the customer. This is the reason why they have reduced the price of their products as per the demand of customers. Channels: IKEA mainly does its business through retail outlets. They provide very limited online service (Hellstrm and Nilsson, 2011, p. 640). Value Propositions: IKEA successfully provides quality service within a less price. But in China the pricing strategy of their products are generally high. Key Activities: In China market IKEA needs to expand more and they need to communicate with the customers through various social media sites. Key Resources: IKEA has been very successful on this as they recruited more than 120,000 people around the world for their 315 stores. According to Michael Sayeau (2009, p. 494), last year was one of the most successful year for the company as they have been able to generate a revenue of 28.5 Billions of Euros. Key Partners: IKEA being one of the top most furniture company brands has suppliers from almost different countries. 60% of their merchandise are sourced from Europe, Asia and North America (Hultman et al. 2012, p. 14). Cost Structure: IKEA sources the merchandise from cost effective sources so sourcing is not that costly for the organisation but reducing the price in China has been very costly for the company. Revenue Streams: As it is a furniture company so its main earning areas are from the hotel chains and restaurants. Their cheap rate and excellent product quality has made IKEA a popular household name in all over UK (Hellstrm and Nilsson, 2011, p. 640). Criticism of their business model: The main problem with their business model that sometimes their price leads them to loses. Although the pricing system is one of the major revenue generating components for the company, still they have to make some considerations while operating in countries like China where the pricing system is naturally high. Another point of concern in their model is that, they are not concentrating much on the online media. They have a very limited service in this media, hence they may face some problem in the near future because the trend of online shopping has exploded so much that people hardly goes to a shop now. Online shopping is less time consuming and very effective for those people who dont have time to visit shops personally. Figure 2: Business Model Canvas of IKEA (Source: As created by the learner) Conclusion: This study highlights the essential aspects of global marketing in the context of IKEA organisation in Chinese furniture retail market. Although the company faced challenges regarding price reduction, differential government laws, culture difference, etc IKEA identifies methods to improve its market position. Taobao and BQ the two main competitors of IKEA in Chinese furniture market can be well handled by the company through gaining adequate competitive advantage by adopting the measures as stated in the recommendations. Recommendations: In order to develop and attain an effective marketing operation and expansion in the Chinese market IKEA needs to focus on certain major factors. As per the issues highlighted in the study, the relevant recommendations are provided as follows: Development of online-marketing techniques IKEA with its sole focus on providing quality products at low prices, and market expansion overseas has neglected the adoption of technological features with time. The company lags behind in its online shopping provisions, which is highly advanced in most of the rival companies in Chinese market. The people in China with a busy schedule of work in their daily life show a high preference towards online-shopping. IKEA thus, needs to develop its online shopping infrastructure considerably to improve and enhance their efficiency of business in the Chinese market and attract more clients thus increasing sales and revenue. IKEA can also avail more customers and spread awareness of their products through improving their social networking activities which is quite popular in China. Opening more stores in China As highlighted in the business model section, IKEA has a smaller number of stores in Chinese market. In order to achieve an effective expansion, they need to set up more stores. Focusing on establishment of stores near the office area is a major recommendation for IKEA. As observed from the study, the Chinese people availing the stores mainly driven by need rather than luxury or fun. Therefore, setting the stores near the offices will attract more customers. Another recommendation for IKEA is to shift their focus from restaurants and hotels to offices. It is because in China, there are more offices and the focus is higher on office works than on hotels. Therefore, emphasising on offices, if IKEA designs their products as per the needs and expectations of office works, they can expect a better and more number of orders and purchase. Thus, the company needs to shift its focus as per the country needs. Reference List Books: Bessant, J. (2009). Innovation. London: DK Keegan, W. and Green, M. (2010). Global marketing. Harlow: Pearson Education Kotabe, M. and Helsen, K. (2010). Global marketing management. Hoboken, NJ: Wiley Luther, W. (2011). The marketing plan. New York: AMACOM Journals: Agnihotri, A. (2014). Mass-Media-based Corporate Reputation and Firms Market Valuation Evidence from Emerging Markets. Corporate Reputation Review, 17(3), pp.206-218 Dennis, C., Morgan, A., Wright, L. and Jayawardhena, C. (2010). The influences of social e-shopping in enhancing young women's online shopping behaviour. J. Cust. Behav., 9(2), pp.151-174 Hgevold, N. (2011). A corporate effort towards a sustainable business model. European Business Review, 23(4), pp.392-400 Hellstrm, D. and Nilsson, F. (2011). Logistics driven packaging innovation: a case study at IKEA. International Journal of Retail Distribution Management, 39(9), pp.638-657 Hultman, J., Johnsen, T., Johnsen, R. and Hertz, S. (2012). An interaction approach to global sourcing: A case study of IKEA. Journal of Purchasing and Supply Management, 18(1), pp.9-21 Hwang, J., Han, H. and Hwang, C. (2013). A Study on the application of Architectural Business Model Canvas of Urban Single Houses on the Viewpoints of Prosumers. The Journal of the Korea institute of electronic communication sciences, 8(10), pp.1505-1514 Jiang, N., Liping, W. and Sharma, K. (2013). Trends, Patters and Determinants of Foreign Direct Investment in China. Global Business Review, 14(2), pp.201-210 Johansson, U. and Thelander, . (2009). A standardised approach to the world? IKEA in China. International Journal of Quality and Service Sciences, 1(2), pp.199-219 Keller, H. and Thackeray, R. (2011). Social Marketing and the Creative Process: Staying True to Your Social Marketing Objectives. Health Promotion Practice, 12(5), pp.651-653 Li, L. and Yang, T. (2014). An Analysis of Furniture Manufacturing Industry Competitiveness Based on Design Innovation Investment. AMM, 687-691, pp.4741-4745 Lindqvist, U. (2009). The Cultural Archive of the IKEA Store. Space and Culture, 12(1), pp.43-62 Michael Sayeau, (2009). IKEA Modernism and the Perils of Innovation. Modernism/modernity, 16(3), pp.493-495 Mochon, D., Norton, M. and Ariely, D. (2012). Bolstering and restoring feelings of competence via the IKEA effect. International Journal of Research in Marketing, 29(4), pp.363-369 Porter-Steele, N. (2010). Book Review: Transactional Analysis: 100 Key Points and Techniques. Transactional Analysis Journal, 40(1), pp.79-80 Prasad, A. and Prasad, P. (2013). Innovation in the Global Age: Implications for Business and Management in the Knowledge Economy. IJBA, 4(6), pp. 102-106 Rask, M., Korsgaard, S. and Lauring, J. (2010). When international management meets diversity management: the case of IKEA. EJIM, 4(4), p.396. Scott, A. (2009). Notes from a recession. Business Strategy Review, 20(3), pp.4-10 Shi, W. and Smith, P. (2012). Exploring Market Opportunities for American Hardwoods through Chinese International Furniture Supply Trade Shows. Forest Products Journal, 62(2), pp.80-89 Websites: China, C. (2015). Case analysis Ikea in China. [online] Academia.edu. Available at: https://www.academia.edu/6652225/Case_analysis_Ikea_in_China [Accessed 8 Jan. 2015]. Dudovskiy, J. (2014). IKEA Porters Five Forces Analysis - Research Methodology. [online] Research-methodology.net. Available at: https://research-methodology.net/ikea-porters-five-forces-analysis/ [Accessed 8 Jan. 2015]. Ikea.com, (2015). Facts Figures - IKEA. [online] Available at: https://www.ikea.com/ms/en_GB/about_ikea/facts_and_figures/facts_figures.html [Accessed 8 Jan. 2015] APPENDICES Appendix 1 Hofstede Index (IKEA) Appendix 2 Psychic Distance Model Appendix 3 Perceptual Map of IKEA products in Terms of Quality and Price in China Perceptual Map of IKEA products in Terms of Quality and Price in France Perceptual Map of IKEA products in Terms of Quality and Price in USA Perceptual Map of IKEA products in Terms of Quality and Price in Austria

The History Of Lidls busines free essay sample

Lidl was first founded in Germany as a grocery wholesaler back in the 1930s by a member of the Schwarz family. Lidl’s full name is Lidl Stiftung Co.KG. The first Lidl stores were opened in 1973. By 1977 there were 33 Lidl stores in Germany. By the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores around the rest of Europe and today Lidl stores can be found in nearly every country in Europe. Lidl opened its first UK store in 1994 and grew rapidly during the first decade of the 21st century. Since then, Lidl has grown consistently, and today has over 650 stores. Lidl is now well known as a main European food retailer. Today, Lidl, as part of the Schwarz Group, is one of the largest grocery retailers in Europe? it has over 3100 stores in Germany and more stores around the rest of Europe. We will write a custom essay sample on The History Of Lidls busines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is Aldi’s main competitor in Germany. Since 1994, when Lidl first came to the UK, there has been a fast rise in the number of stores and is now more than 400 stores, and there are still plenty more to come. Lidl is planning to take their stores outside of Europe and possibly build stores in locations such as Canada, Australia, and Mexico.A typical Lidl store has an average sales area of around 1,000 square meters (about 10,800 square feet), whereas Aldi stores have an average area of 600 to 800 square meters (about 6,500 to 8,600 square feet). However, both discounters have started to open larger stores. Some new Lidl stores have sales areas of up to 1,400 square meters (just more than 15,000 square feet), while new Aldi stores have up to 1,100 square meters (slightly more than 11,800 square feet).Lidl’s product range is wider, around 1,800 items, including private label products as well as branded products.Lidl is investing strongly in advertising in newspapers and on TV and billboards. In some countries, such as the Netherlands and Croatia, Lidl spent the same amount of money on advertising as the market leaders (Ahold in the Netherlands and Konzum in Croatia).LIDL has their own distribution centers and keep strong control over the production cost of their private label products. In order to quickly react to changes in the prices of raw materials, Lidl operates its own chocolate and bakery factory in Germany.Lidl saw strong revenue growth of 10 percent in Poland in 2014, whereas Aldi’s growth in Poland was much slower.

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Free Essays on Anthrax

Anthrax, disease of warm-blooded animals, including humans, caused by the bacterium Bacillus anthracis. Anthrax most commonly occurs in cattle and other plant-eating mammals, but it can also affect humans who come in contact with infected animals. The disease is not considered contagious, however, and person-to-person spread of the disease is highly unlikely. Vaccines can protect against anthrax, and antibiotics can treat the disease in its early stages. Anthrax is a spore-forming bacterium . The spores have protective coats and can withstand extreme heat, drought, and other harsh conditions. They can live for centuries in soil. Anthrax spores also have the potential for use in biological warfare because of their ability to survive and because they spread easily in air and can be inhaled. Once the spores are inside the lungs, the bacteria develop and begin to multiply. In humans, the disease can appear in three forms: cutaneous, inhalation, and gastrointestinal. The cutaneous, or external form, primarily involves the skin and is contracted mainly by those who handle contaminated hides, wool, or carcasses. The bacteria enter through a cut or other opening in the skin, and a dark, itchy bump that resembles an insect bite appears. The bump then develops into an open sore with a black area in the center. The cutaneous form of anthrax can be treated with antimicrobial drugs. Death results in about 20 percent of untreated cases. Veterinarians, mill workers, laboratory researchers, and other people at risk of exposure to anthrax are generally vaccinated against the disease. Humans contract internal forms of anthrax by inhaling anthrax spores or by eating contaminated meat. People who work with animal hair and wool are most likely to inhale the spores, especially in areas where anthrax occurs in animals. Symptoms of inhaled anthrax initially resemble those of a cold or the flu- general aches and pains, fever, fatigue, cough, and mi... Free Essays on Anthrax Free Essays on Anthrax Anthrax is the preferred biological warfare agent because: It is highly lethal. 100 million lethal doses per gram of anthrax material (100,000 times deadlier than the deadliest chemical warfare agent). Silent, invisible killer. Inhalational anthrax is virtually always fatal. There are low barriers to production. Low cost of producing the anthrax material. Not high-technology. Knowledge is widely available. Easy to produce in large quantities. It is easy to weaponize. It is extremely stable. It can be stored almost indefinitely as a dry powder. It can be loaded, in a freeze-dried condition, in munitions or disseminated as an aerosol with crude sprayers. Currently, we have a limited detection capability. What is Anthrax? Anthrax is a naturally occurring disease of plant eating animals (goats, sheep, cattle, wine, etc.) caused by the bacterium Bacillus anthracis. It is an illness which has been recognized since antiquity. Anthrax was common in essentially all areas where livestock are raised. Intensive livestock immunization programs have greatly reduced the occurrence of the disease among both animals and humans in much of the world, an most outbreaks occur in areas where immunization programs have not been implemented or have become compromised (primarily Africa and Asia; however, outbreaks occurred during the mid- I 990's in Haiti and the former Soviet Union). Anthrax spores can remain viable for several decades under suitable environmental conditions; thus, absence of cases does not equate to absence of risk. Humans can contract anthrax in three ways: Through cuts or breaks in the skin resulting from contact with an infected animal (cutaneous anthrax), resulting in local and possibly systemic (bloodstream) infection. From breathing anthrax spores (termed "woolsorters" disease) resulting in an infection of the lungs (inhalational anthrax). From eating infected meat, resulting in gastrointestinal i... Free Essays on Anthrax Anthrax, disease of warm-blooded animals, including humans, caused by the bacterium Bacillus anthracis. Anthrax most commonly occurs in cattle and other plant-eating mammals, but it can also affect humans who come in contact with infected animals. The disease is not considered contagious, however, and person-to-person spread of the disease is highly unlikely. Vaccines can protect against anthrax, and antibiotics can treat the disease in its early stages. Anthrax is a spore-forming bacterium . The spores have protective coats and can withstand extreme heat, drought, and other harsh conditions. They can live for centuries in soil. Anthrax spores also have the potential for use in biological warfare because of their ability to survive and because they spread easily in air and can be inhaled. Once the spores are inside the lungs, the bacteria develop and begin to multiply. In humans, the disease can appear in three forms: cutaneous, inhalation, and gastrointestinal. The cutaneous, or external form, primarily involves the skin and is contracted mainly by those who handle contaminated hides, wool, or carcasses. The bacteria enter through a cut or other opening in the skin, and a dark, itchy bump that resembles an insect bite appears. The bump then develops into an open sore with a black area in the center. The cutaneous form of anthrax can be treated with antimicrobial drugs. Death results in about 20 percent of untreated cases. Veterinarians, mill workers, laboratory researchers, and other people at risk of exposure to anthrax are generally vaccinated against the disease. Humans contract internal forms of anthrax by inhaling anthrax spores or by eating contaminated meat. People who work with animal hair and wool are most likely to inhale the spores, especially in areas where anthrax occurs in animals. Symptoms of inhaled anthrax initially resemble those of a cold or the flu- general aches and pains, fever, fatigue, cough, and mi... Free Essays on Anthrax What You Don’t Know Can Hurt You â€Å"You sound like you have a cold,† my grandpa said over the phone. â€Å"Yeah, I have had it for almost two months now but it seems to be getting better,† I replied. â€Å"Gee, I hope it’s not Anthrax!† he darted back at me without hesitation. After the routine small talk I hung up the phone since my mom was not home to talk to him. I thought to myself, â€Å"He is loosing it worse than I thought! Anthrax is only found in livestock.† I told my mom he called and about the laugh I had but then she informed me that livestock was the most common carriers but not the only. After that incident, I started to ponder about this deadly disease. Is it a disease? To start, all I knew to be true about Anthrax is that it can kill people and that the vaccine is not available to the general public. After searching on the Internet for information I found the most common definition for Anthrax to be this: Anthrax is an acute infectious disease caused by the spore-forming bacterium Bacillus Anthracis. The three parts of that bacterium are edema toxin, lethal toxin, and a capsular antigen. To me, this means nothing. It doesn’t tell me how to avoid getting Anthrax or how it can be contracted. After reading deeper into it, I discovered that there are three major clinical forms: cutaneous, inhalation, and gastrointestinal. (Centers for Disease Control and Prevention) Cutaneous Anthrax is the most common naturally occurring type of infection and usually occurs after skin contact with contaminated meat, wool, hides, or leather from infected animals. (Centers for Disease Control and Prevention) It seems strange to me that this is the most common because meats have to be approved before being put on the shelves of stores. Inhalation Anthrax is the most lethal form of Anthrax. The spores must be aerosolized (to disperse as an aerosol) in order to cause this type. The studies aren’t too sure of ho... Free Essays on Anthrax Anthrax As the number of Americans exposed to anthrax increases, so does public anxiety. What do you need to know? I am here to inform you of what anthrax really is? How people get anthrax? Where does anthrax come from? What are the symptoms and treatment to anthrax? What is anthrax? Anthrax is acute infectious animal disease that has been around for tens of thousands of years. The germ produces long-lasting infectious spores. These spores can survive in the environment for a long time. Grass-eating animals, such as cattle, are most often infected because they can eat spores living in the soil. Animal vaccination - and destruction of infected herds - has drastically reduced the number of infected animals. Even so, anthrax spores continue to be found in soil samples from all over the world. When anthrax spores get inside the body, they grow rapidly. The germs themselves can cause dangerous infections. Far more dangerous is a substance they produce in the body called- anthrax toxin - which helps the bug survive by killing off cells of the immune system. This toxin is so deadly that it can kill even after infection is brought under control. How do people get anthrax? People can catch anthrax from infected animals or contaminated animal products. Most natural infection comes from skin contact. In the past, industrial wool sorters were at high risk of infection. You can also get anthrax infection from eating raw or too-rare meat - but this is uncommon. Even more uncommon - but by far most deadly - is anthrax caught by inhaling spores or infection is transmitted through the skin. . Until the events of September, 2001, there hadn’t been a case of inhalation anthrax in the U.S. since 1978. The disease has two forms: a skin from and a pulmonary form. In the skin and most contagious form of the infection is transmitted through a break in the skin. After an abrasion forms and the dead tissue and crust fall off, infections may sp... Free Essays on Anthrax Terrorism and Anthrax in America The threat of a terrorist attack of any kind in America at this point and time seems very unrealistic. Should we let our guard down? Even though nothing has happened in the last several months regarding terrorism in America. The last few months in the Middle East unfortunately has been chaos. Are the Palestinians planning something big against America or could it be some of Americans own citizens to perform the next act of major terrorism? We as Americans should still fear the threat of any kind of terrorism that me be brought before us. America has been a target with terrorism ever since our political involvement with the Middle East. The United States has had involvement with the Middle East ever since the Gulf War in the early 1990’s. The United States became more involved in the happenings in the Middle East when the Palestinian Liberation Organization (P.L.O.) was recognized. The P.L.O. is an organization that was developed to help the Palestinians try to recover land that they lost when the country of Israel was established in 1948. America soon became allies with Israel, because America felt like the Palestinian countries were being a threat to the people of Israel. Which in terms is the major reason Americans and Jews are hated and despised by a majority of Palestinians. There is even an extreme an Afghanistan terrorist group called the Al Qaeda which whom Osama Bin Laden is believed to be in leadership of. The extreme terrorist group has training camps to teach kids as young as 14 years old how to use guns, bombs, and different types of weapons of mass destruction. These kids are even taught to hate Americans and Jews. On September 11, 2001 two planes crashed into the World Trade Centers in New York City. This has been the one of the only major attacks on United States soil. Some things that transpired after the attack were a higher security alert for terrorists in Ameri... Free Essays on Anthrax What is anthrax? Anthrax is an acute infectious disease caused by the spore-forming bacterium Bacillus anthracis. Anthrax most commonly occurs in warm-blooded animals, but can also infect man. Anthrax spores can be produced in a dry form (for biological warfare ) which may be stored and ground into particles. When inhaled by humans, these particles cause respiratory failure and death within a week. Why has anthrax become a current issue? Because anthrax is considered to be a potential agent for use in biological warfare, the Department of Defense (DOD) announced that it will begin systematic vaccination of all U.S. military personnel. Who gets anthrax? Anthrax is most common in agricultural regions where it occurs in animals. These include South and Central America, Southern and Eastern Europe, Asia, Africa, the Caribbean, and the Middle East. When anthrax affects humans, it is usually due to an occupational exposure to infected animals or their products. Workers who are exposed to dead animals and animal products (industrial anthrax) from other countries where anthrax is more common may become infected with B. anthracis. Anthrax in animals rarely occurs in the United States. Most reports of animal infection are received from Texas, Louisiana, Mississippi, Oklahoma and South Dakota. How is anthrax transmitted? Anthrax infection can occur in three forms: cutaneous (skin), inhalation, and gastrointestinal. B. anthracis spores can live in the soil for many years and humans can become infected with anthrax by handling animal products from infected animals or by inhaling anthrax spores from contaminated animal products. Anthrax can also be spread by eating undercooked meat from infected animals. It is rare to find infected animals in the United States. What are the symptoms of anthrax? Symptoms of disease vary depending on how the disease was contracted, but symptoms usually occur within seven days. Cutaneous: Most anthra...

Social Work Nursing Case Study Example | Topics and Well Written Essays - 1500 words

Social Work Nursing - Case Study Example Nursing is a profession which really teaches you beside other professional knowledge as to how to become more patient and serve the humanity with all your heart and soul. It not only provides you a chance to be more caring and considerate but also give you an opportunity to grow as a person. Further Nursing as a profession has evolved over the period of time and has now emerged one of the highly respectable and demanding professions of the world. With these aims in my mind, I chose to consider nursing as my professionNursing, as a profession, need to have a balanced view where the new entrants into the profession must also know about the academic knowledge of their profession however, they must possess the knowledge of the practical realities of the profession also. However, this can only be done if people who train them should have practical as well as academic knowledge.Since mental health is also related with the psychology of a person therefore I believe this aspect of the profes sion has also allowed me to consider this as a profession which is worthwhile to be pursued. It is believed the psychology emerged on its modern footings almost a century ago however its influence is still considered to be current in terms of its impact on the overall sciences related with mental and physical health of a person. What was most fascinating about this emergence of the psychology is the fact that it had radically changed the way we use to perceive and view life at large. However no science can play a constructive and positive role in society until and unless it is not ethically practiced. It also must be noted that traditionally psychologists have relied on the principles of value avoiding and value neutral model where it was believed that in order to get the truth- the truth about the person, moral values could not be taken into account. (Lowen, 1993). One of the most important reasons that I wish to study to study for this profession is the fact that it provides a very accurate and true picture of how a person evolve over the period of time. Every person’s life carries a distinct plot, a different set of characteristics which distinguish each of us from others. (Hockbury, 1996,375). It is important in the sense that it provides you a better look at how the life unfolds itself and how we as professionals can contribute towards the overall

Instructional Methods Research Paper Example | Topics and Well Written Essays - 2500 words

Instructional Methods - Research Paper Example Direct and indirect methods are two categories in which the learning methods can be divided. However, these instrumental learning methods are so complicated that they cannot be classified into merely two categories. Every instrumental teaching method used by the teachers has some pros and cons attached to it. The teaching method that the teacher uses in a particular class of students depends on the level and age of the students. Therefore the first step in teaching is to select the correct and accurate teaching method for the students belonging specific class. There is no such ideal method of teaching which can be implied to all teaching level and to all students belonging to different development level; it is the task of the student to select a teaching method which suits the situation. There are factors that the teacher must keep in mind before the selection of any specific instrumental teaching method, these are; material, physical setting, time, space, level of development of stu dents and many more (Kizlik). Approaches to Learning Teacher centered approach This approach is usually based on the fact that the role of the teacher is to provide instruction to the students that may foster learning, in order to achieve a specific goal. The teacher defines the objective of the course to the students and then explains the information to the students. ... Some effective teaching methods have been discussed below. Direct Teaching This teaching method is one of the widely accepted learning methods. This learning method focuses on very specific learning target. The students are given reasons regarding the importance of content which is being taught to them. The students gain can be easily measured by the help of this method. The content of this teaching method must be organized in advance and the teacher must have all the relevant knowledge about the student pre-requisite of the lesson. It is considered one of the effective teaching methods as it is based upon the learning of basic and specific skills. One of the disadvantages of this teaching method is that it stifles the creativity present in a teacher. This teaching method cannot proceed without the well organized preparation of the learning content. The teachers must possess good communication skills if they want to carry on with this teaching method. The steps involved in this metho d must be followed in the prescribed order. This method is usually effective in lower order thinking and it immensely depends on the skills and knowledge of the teacher. Cooperative learning This teaching method fosters mutual responsibility in the students. The teaching method related to this teaching style is supported by different research techniques. This method teaches the students to be more compassionate towards their work, to be patient and less critical. The instructor decides prior to the lecture that what knowledge and skills must be learned by the students. It requires sometimes making the student learn that how they may work in groups, for the specific task assigned to them. There are certain disadvantages related to this teaching style. Some students do

Understand the concept and process of marketing Assignment

Understand the concept and process of marketing - Assignment Example ntify the needs and wants of its customers to have a competitive advantage in the market and be able to provide the services or products to the customers which best suits the needs and wants of the customers. It is necessary to satisfy the specific needs and wants of the customers because it would ultimately help to generate more revenues and achieve the overall mission, vision and objectives of a particular company. Customer’s Value Customer value can be defined as the values gained by him as a result of owning and utilising a particular service or product in excess of how much it had cost to him in the process of acquiring such service or product. Customer satisfaction is dependent on the extent up to which the expectations of the buyer matches with the performance of the product or service as perceived by him. If in any case the product performance does not match or falls below the expectation levels of a customer he becomes dissatisfied with the service or product offered to him. Marketing actually takes place when people takes the decision of satisfying their wants and needs through exchange. Exchange is thus a process through one obtains the desired product from someone and in return offers something back to the person. Thus a company offers its products or services to its customers in exchange of money. However the concept of marketing is changing rapidly and is no longer limited to the exchange process only. Relationship is also vital to the marketing process and the companies are now focussed on relationship marketing which helps to create, maintain and build a strong long term relationship with the stakeholders of the company including its customers (Palmatier, 2008). Evolution of Marketing The concept of marketing has evolved over time and customer is... Understand the concept and process of marketing The other important sectors of UK include agricultural and fishing, tourism and finance. Social – The social factors include trends in demographics such as population size, age, cultural factors and consumer activities. The culture of UK refers to the idiosyncratic cultural norms. UK generally speaks English as the native language. It is characterized by the existence of different types of consumers in the market. Technological – Technological factors include rate of new product development, increase in process automation and other technical infrastructures such as technology inducements, technology transfer, impact of internet and R & D activity. In UK technology is one of the central parts of any business. They make heavy use of technology in almost every sector. Marketing objectives of a firm are designed in such a way that ultimately it leads to the attainment of the overall objectives of the business firm. The marketing objectives actually set out path for an organisation towards achieving the marketing activities that are needed to be performed by the company. Some of the marketing objectives of Vodafone include retaining the leadership of the company in the market measured on the basis of revenues earned per customer, customer satisfaction and network quality.